CONFERENCE OVERVIEW:

An employee posts an offensive Facebook comment. Confidential information is leaked on social media. A disgruntled customer slams your brand online. Your social media campaign backfires. Any of these situations can happen to your organization. No business is spared from the risks of social media. It does not matter whether your brand is inactive on social media. As long as customers are on social, your corporate reputation will always be at stake.

Understand your organization’s ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis

You will leave this Conference with the confidence to implement the right social media strategy for your company, and handle the media in the event of an online crisis.

DURING THIS COURSE YOU WILL LEARN TO UNDERSTAND:

• The range of social media crises and the impact they can have on a brand
• Top tips from real examples of crises that were both unsuccessfully and successfully managed
• Review a range of team structures to support agile decision making and avert an escalation of the crises
• Create a crisis management plan for your organization
• Experience an example crisis to test your capabilities and nerve
• How Leading Companies Prepare for & Deal with Social Media Crisis

WHO SHOULD ATTEND?

MDs, GMs, VPs, Directors, Heads and Managers of:

• New Media/Digital Media/Social Media and Corporate Social Responsibility
• Corporate Communications
• Public Relations
• Public Affairs, Corporate Affairs
• Information Technology (IT)
• Marketing Communications
• Media Relations
• Social Media
• Investor Relations
• Corporate Branding
• Government Relations
• Internal & External Communications
• Crisis Communication and anyone who has the responsibility for managing the public reputation of an organization or who might be expected to deal with communications at the time of a major incident will benefit from this session.

More information, please Call 063 775 2680 for Full Brochure

ภาพบรรยากาศภายในงาน

ภาพบรรยากาศภายในงาน

ภาพบรรยากาศภายในงาน

ภาพบรรยากาศภายในงาน